In today's digital world, having a strong online presence for your business is more important than ever. And if you're in the coworking space industry, that means leveraging AI to market your space effectively.
With so much competition out there, it can be tough to stand out from the crowd. While AI is changing the future of digital marketing, it can help you create a dynamic and targeted marketing strategy that will help you attract new clients and grow your business.
Here's how.
Tips To Advertise Your Coworking Space Through Artificial Intelligence
The comforts of working from home are well documented at this point—pajamas all day, no commute, and being able to make your own hours.
But there are some definite downsides to the whole situation as well. For some, working from home can be quite isolating. There's no face-to-face interaction with colleagues, no water cooler chat, and it can be easy to let work bleed into the rest of your life when you're in such proximity to your home office.
That's where coworking spaces come in. They provide the best of both worlds- the convenience of working from home with the social aspects of being in an office.
If you're a business owner or marketer looking to advertise your coworking space, here are a few tips on how to do so using artificial intelligence.
1. Implement a chatbot on your business website.
Like most people, you've probably had a frustrating experience trying to find information on a company's website. You know what you're looking for, but the website isn't cooperating for some reason. That's where chatbots come in.
Chatbots are computer programs that can simulate a conversation with a human. Adding a chatbot to your website can provide a more user-friendly experience for potential customers. And once you have a lead's contact information, you can follow up with them to introduce them to your coworking space.
However, overuse of chatbots can result in customers feeling annoyance and frustration, so it's important to use them sparingly and only when absolutely necessary. Used wisely, chatbots can be a valuable asset for any business.
So, if you're looking for a way to engage with potential customers and want to market your coworking space in real-time adding a chatbot to your website is the way to go.
2. Use AI marketing automation tools.
Marketing your coworking space can feel like a full-time job. There's always something to do, create new content, update your business website, or reach out to potential members. And, of course, there's always the possibility that you'll just get burnt out and need a break.
That's where AI marketing tools can help. By automating tasks like email marketing, social media, and lead generation, these tools can take some of the burdens off of your shoulders. Additionally, you can automate content creation by using an AI content generator.
And best of all, they can generate leads for your coworking space while you take a much-needed break.
So if you're feeling overwhelmed by your marketing responsibilities, consider investing in some AI marketing tools. They could be exactly what you need to help you get your business off the ground.
3. AI Can Create targeted campaigns.
If you're looking to market your coworking space using AI software, creating targeted campaigns specifically tailored to your ideal customer is one of the best ways to do so.
AI can help you segment your customers based on shared characteristics and create laser-focused campaigns that address their specific needs. This approach is far more effective than the traditional spray-and-pray method of marketing, which sends the same message to everyone in the hope that it will resonate with someone.
By using AI to create targeted campaigns, you can ensure that your marketing dollars are being spent wisely and that your message reaches the people most likely to be interested in what you offer.
Generate recurring revenue and offer exceptional customer experience at your shared or coworking space
4. Use Executing Conversational Advertising
We've all been there. You're searching for a new pair of shoes, a new car, or a new job, and you have a million questions. But instead of getting the answers you need, you're bombarded with ads that are either irrelevant or unhelpful. It's frustrating, to say the least.
Conversational advertising is the solution to this problem. Using natural language understanding powered by AI, brands can answer a customer's question right at the point of interest. This means that customers can get the information they need in real-time instead of having to call or click a link.
And best of all, this AI technology can be used to market your coworking space. By answering questions about your location, amenities, and pricing, you can make sure that potential customers know exactly what you have to offer.
So if you're looking for a better way to reach your target audience, conversational advertising is the way to go.
5. Use AI’s programmatic advertising
As anyone in the business world knows, marketing is essential for success. However, it can also be a time-consuming and expensive endeavor. Fortunately, artificial intelligence (AI) is changing the marketing landscape, making it more efficient and effective than ever before.
One way that AI is being used in marketing is through programmatic advertising. This involves using algorithms to target ads to specific audiences based on a variety of factors.
For example, co-working spaces can use AI to target ads to people who work from home or have recently moved to a new city.
Furthermore, you can also use Artificial Intelligence for social listening, which is a process of monitoring online conversations to understand customer needs and preferences better.
By using AI to optimize their marketing efforts, co-working spaces can gain a competitive edge and attract new members.
6. Use AI Writing Tools
If you're looking to market your coworking space, you'll want to leverage AI writing tools such as the AI sentence generator to help you create catchy content.
With the help of these tools, you can create headlines that are guaranteed to grab attention, posts that are easy to read and share, and even an AI image generator to create custom images and infographics that deliver complex information in a visually appealing format.
By using AI-powered writing tools like these, you can take your writing to the next level. So why not give them a try? After all, there's no harm in letting the machines do a little of the work for you.
In The End
Every day, a new business hops on the AI bandwagon to improve its marketing efforts. And for a good reason—AI can help businesses predict campaign success, analyze customer sentiments, and so much more.
If you’re looking to join the ranks of successful businesses using AI-powered marketing, you should start working on it now.
The article was written by Alan S Lui, a seasoned executive. He is now Global Head of Shangri-La Circle, the 11-million-member loyalty program of Shangri-La Group, Asia's leading hospitality brand. He was previously CMO, Fusion Bank, a digital bank based in Hong Kong; and also COO, Asia Miles, a 12-million-member mileage program of Cathay Pacific Airways.
He shares his views on trends in marketing, operations, and investment on his blog alanslui.com and can be connected through his LinkedIn and email.
