Imagine a coworking space packed with people who love it, pay on time, and refer their friends. Sounds like a dream, right? It can be your reality when you know exactly who you're trying to attract.
According to a Harvard Business School study, segmentation (grouping consumers with similar needs) can increase revenue by up to 760%! But many coworking spaces still cast a wide net, hoping to appeal to everyone.
The truth is, that a scattergun approach rarely hits the bullseye. By pinpointing your ideal member, you can create a space they adore, boost your occupancy rates, and build a thriving community.
Ready to transform your coworking space? Let’s dive in.
10 Types of Coworking Space Members
Once seen as just a space for freelancers, coworking has grown up. Now, big companies are knocking on your doors.
1. Corporate Customers: A Goldmine for Your Coworking Space
Why the shift? It's all about flexibility, prestige, and cost-saving. Corporations love the idea of premium workspaces in prime locations without the office headaches. Plus, they can tap into a global talent pool.
Landing a corporate client is like hitting the jackpot. Their budgets are bigger, which means more revenue for your space. But how do you attract these big fish?
- Online Presence: Your digital footprint is your first impression. A strong website and active social media are essential.
- Premium Spaces: Corporations want the best. Offer larger private offices with customizable branding. Think modern, well-equipped spaces with all the bells and whistles.
- Tech Savvy: Cutting-edge tech is a must. Meeting room booking systems, fast Wi-Fi, and cloud printing are just the start. Consider a coworking management software to streamline operations.
Remember, corporations value efficiency and professionalism. Show them you can deliver.
Discover how hundreds of spaces worldwide unlock success and grow better with Spacebring
2. Small Teams: Your Next-Door Neighbors
Small teams, usually 2-10 people, are the backbone of many industries—think law, design, or tech startups. They need a space that feels like home but with a professional edge.
What do they want? A mix of privacy and community. They crave private offices for focused work, but they also love the energy of a shared space. Plus, essential amenities like meeting rooms, printers, and fast Wi-Fi are must-haves. And let's not forget the little things—good coffee and a nearby place to grab lunch.
Want to win them over? Consider offering extra perks. Imagine listing their services in your coworking community app. This gives them a platform to reach new clients without lifting a finger. It's a win-win!
3. Startups: Nurturing the Next Big Thing
Startups are the lifeblood of innovation. These small but mighty teams are always on the lookout for affordable, flexible workspace. They're often bootstrapping, so budget is a big deal. A hot desk or shared space is usually their starting point.
But remember, startups grow fast. Be ready to offer them more space as their team expands. Think of it as nurturing a young plant. If you don't give them room to grow, they'll find it elsewhere.
Offering a startup accelerator program can be a game-changer. It shows you're invested in their success and can help you build a strong community within your coworking space.
4. Hybrid Workers: Your New Office Nomads
Hybrid work is here to stay. People love the mix of home comfort and office productivity. They want a space to focus, collaborate, and connect.
As a coworking space, you're perfectly positioned to cater to these officel nomads. Think of it as a home away from home, but with better coffee and faster Wi-Fi.
Here's what they need:
- A Blend of Comfort and Productivity: Offer spaces for quiet focus and lively collaboration. Think comfy lounge areas mixed with private offices.
- Community and Connection: Hybrid workers can feel isolated. Foster a sense of community with events, networking opportunities, and shared spaces.
- Tech-Ready Environment: High-speed internet, video conferencing rooms, and secure networks are essential. Think of your space as a tech-savvy oasis.
- Security First: Many hybrid workers handle sensitive information. Robust security measures are a must to build trust.
5. Freelancers: Your Flexible Workforce
Freelancers are the heart of the gig economy. They're independent, flexible, and always on the go. Their schedules are anything but traditional, often dictated by client deadlines.
What do they need from a coworking space? Primarily, flexibility. They need a place to meet clients, take calls in privacy, and focus without distractions.
Here's what makes your space attractive to freelancers:
- Round-the-Clock Access: Many freelancers work odd hours. Offering 24/7 access shows you value their unique schedules.
- Privacy and Focus: Phone booths and quiet areas are essential for focused work and client calls.
- Professional Spaces: Meeting rooms and shared lounges allow freelancers to meet clients in a professional setting.
- Community: While they’re independent, freelancers appreciate a sense of community. Networking opportunities and social events can be a draw.
20 Steps to Start, Grow, & Nurture Coworking Community
6. Remote Workers: Craving Connection and Productivity
Remote work has changed how we work. People are looking for spaces beyond their kitchen table to focus and collaborate.
Remote workers need a place to:
- Connect: Video calls and team meetings require quiet spaces and reliable Wi-Fi.
- Focus: Dedicated workspaces help them concentrate and boost productivity.
- Collaborate: Casual meeting areas and shared spaces encourage teamwork.
Whether they're fully remote or just working from home a few days a week, coworking spaces offer the perfect solution. By providing a mix of private and shared spaces, you can cater to their needs and create a thriving community of remote workers.
Striving for your coworking space to become a recognized brand?
7. Digital Nomads and Workationers: Your Adventurous Members
Digital nomads and workationers are always on the move. They're looking for places to live, work, and explore. Your coworking space can be their home base.
Here's what they need:
- Flexibility: Offer short-term memberships or day passes.
- Community: Create opportunities to connect with other travelers.
- Amenities: Fast Wi-Fi, comfortable spaces, and kitchen facilities are essential.
- Local Experience: Partner with local businesses for discounts or events.
These travelers love to share their experiences on social media. Make sure your space is Instagram-worthy!
8. Event Organizers: Your Space, Their Stage
Coworking spaces aren't just for work. They're also fantastic venues for events! From workshops to product launches, your space can be the perfect backdrop.
Event organizers love coworking spaces because they're flexible, stylish, and often more affordable than traditional venues. Plus, your friendly staff can help make their event a success.
By offering your space for events, you can generate extra income and build a reputation as a versatile venue.
9. Non-Profits and Charities: Making a Difference Together
Non-profits and charities are doing incredible work in our communities. Coworking spaces can be a powerful ally in their mission.
These organizations often have limited budgets, so flexibility is key. Be prepared to adjust their space needs as their work evolves. Plus, they often host meetings, workshops, and events, so having larger meeting rooms can be a big plus.
By supporting non-profits, you're not just making money; you're making a difference. It's a win-win for everyone involved.
10. Students and Interns: The Future of Your Space
Students and interns bring fresh energy to coworking spaces. They're looking for places to study, collaborate, and network.
Here's how to attract them:
- Student-Friendly Amenities: Think comfortable seating, good coffee, and study areas.
- Networking Opportunities: Host events or workshops to help students connect with professionals.
- Flexible Pricing: Offer student discounts or special packages.
- Internship Programs: Partner with local universities to offer internship opportunities.
Students are the future workforce. By creating a welcoming environment, you're investing in the next generation of professionals.
Conclusion
Understanding your members is key to a thriving coworking space. Trying to please everyone is impossible. Different people have different needs, and that's okay!
By identifying your ideal members, you can create a space they love, boost your occupancy rates, and build a loyal community.
Want to make your coworking space even more amazing? Imagine a space where members can easily book desks, join events, and find everything they need in one place. That's where Spacebring comes in. Our coworking management software can help you streamline your operations and create a fantastic member experience.
