There are a ton of people out there that identify as digital marketers. They may be independent contractors, be part of an agency, or own their own agency.
Maybe they are solopreneurs that offer various services in a drop service capacity while focusing on one or two services they do better than anyone else.
The beauty of digital marketing is the ability to work from anywhere in the world. Now that people are finally starting to emerge from their pandemic hobbit holes, they want to get out and find new places to work, make some new connections, and breathe a bit of fresh air.
If you own or operate a coworking space, here are some ideas to attract digital marketers.
Why Attract Digital Marketers?
In today's competitive business world, digital marketers must always be on their game. They need access to the latest tools and resources to stay ahead of the curve.
But it's not just about having the right equipment; it's also about being part of a community of like-minded professionals. That's where coworking spaces come in.
By providing a collaborative environment, coworking spaces help digital marketers stay connected to the latest trends and ideas. These environments offer a variety of networking opportunities, which can help digital marketers meet new clients and partners.
6 Tips on How to Make Your Coworking Space a Perfect Place for Digital Marketers
Now that you know why digital marketers make for attractive patrons of your business, let's get into some tips on how to get them in the door.
1. Understand What Digital Marketers Need
To succeed, digital marketers need a few key things in their coworking space. First and foremost, they need a fast and reliable internet connection. This is essential for research, keyword analysis, and staying up-to-date on the latest industry news.
They also need a comfortable workplace where they can spread out and focus on their tasks. A quiet environment is ideal, but some digital marketers also appreciate having access to communal spaces where they can take breaks and socialize with others.
Finally, a good coworking space should offer a variety of amenities, such as conference rooms. By providing everything that digital marketers need to be productive, coworking spaces can help them thrive.
Coworking spaces foster creativity and innovation by bringing together people with diverse skillsets and backgrounds. In addition, they offer a flexible and affordable way to an office without the long-term commitment of a traditional lease.
For digital marketers, a coworking space can be the perfect solution for finding the community and resources they need to succeed.
2. Offer Quiet Spaces for Taking Calls
In today's business world, coworking spaces are becoming increasingly popular. These shared office environments offer several benefits, including networking and collaborating with other professionals.
However, one of the most important features of a coworking space is the ability to make private phone calls. In a traditional office setting, finding a quiet place to make a call can be difficult, leading to disruptions and distractions.
Coworking spaces typically offer various places to make calls, including private phone booths and conference rooms. So if you want to attract digital marketers to your company, this is an absolute must.
Generate recurring revenue and offer exceptional customer experience at your shared or coworking space
3. Provide a Strong Internet Connection
Everything that digital marketers do is online, from analytics to SEO. Without the internet, the entire industry wouldn’t exist. To complete their work and send deliverables in a timely fashion to clients, a baller internet connection is a must. This includes both speed and reliability.
A good internet connection can mean the difference between being able to get work done and not being able to work at all. It can also affect things like video conferencing and other forms of communication. In short, a strong internet connection is essential for any coworking space that wants to be successful.
Fortunately, there are several ways to ensure that your coworking space has the best internet connection. By working with a reputable provider and taking steps to optimize your network, you can ensure that your business can always meet your tenants' needs.
What Type of Connection Should You Offer?
Some argue that a fiber optic connection is the best option, as it offers the fastest speeds and is less likely to be impacted by weather conditions. Others prefer a cable connection, as it tends to be more affordable and is still quite fast.
Ultimately, the best internet connection for a coworking space depends on the specific needs of the businesses using the space.
Fiber optics may be the best option if speed is of the utmost importance. However, a cable connection may be more practical if cost is a major concern. Whichever option you choose, make sure that you select a reliable provider with proven uptime.
4. Offer Flexible Opening Hours and Pricing
A digital fashion marketer in Prague has a great client. They own a large portfolio of websites that are all about fashion, makeup, and style. This marketer is helping to drive traffic to the website to help the client grow their ad revenue and fashion affiliate programs.
Unfortunately, the client is in New York. Our digital marketing friend is going to be keeping irregular hours to stay in communication with their client. You can help them by keeping your business open all the time.
For the modern worker, there is no one-size-fits-all solution to finding the perfect work environment. Some people thrive in traditional office settings, while others prefer the freedom of working from home.
However, for many workers, the ideal situation lies somewhere in between. Coworking spaces should offer the flexibility and freedom of working independently, with the added bonus of being able to socialize and collaborate with other like-minded individuals.
Many coworking spaces are open 24 hours a day, seven days a week. They offer a level of flexibility that is not always possible with traditional office leases. If you operate one of these spaces and your hours aren’t this flexible, you will have a difficult time bringing in people who prefer an untraditional path.
In addition, the most successful coworking spaces should offer a variety of membership options, so digital marketers and other potential customers can choose a plan that fits their budget and lifestyle.
5. Have a Well-Maintained Online Presence
For businesses, an online presence is essential for attracting new customers and clients. Most consumers research a company online before doing business with them. And for small coworking spaces trying to get off the ground, a robust online presence can be the difference between getting noticed and getting lost in the crowd.
There are many ways to build an online presence, but one of the most effective is through social media. By creating and maintaining active profiles on popular platforms like Twitter, LinkedIn, and Facebook, you can reach a larger audience and make it easier for potential customers and clients to find you.
Local SEO is a big factor when it comes to being found online. You'll have to be innovative and play the game well if you’re in a large city with multiple businesses like the one you own or operate.
This includes having a website with a blog that targets location-specific keywords. You’ll want to set up a GMB profile, claim your business on Google, and build links with directories.
Next, put up a ton of pictures on your website. Show off what your space offers, how it’s different, and highlight all of the amenities that set it apart from the competition.
6. Host Networking Events
Hosting networking events can be a great way to build community and attract new members. When planning an event, deciding on the purpose or theme is vital.
Are you looking to connect members of different businesses? Or do you want to provide an opportunity for freelancers to network and collaborate?
Once you've determined the event's purpose, you can start planning the logistics. If your space is small, consider limiting the number of attendees. Or, if you're looking to promote networking and collaboration, you may want to create a schedule of activities or choose a format that encourages mingling and conversation.
No matter what type of event you decide to host, remember that your goal is to create an enjoyable and productive experience for all involved. With a little planning and creativity, your coworking space can become your community's go-to spot for networking.
Lastly, come up with a way to convince people to join your coworking space. You may have to mingle and “work the crowd”, but that’s part of what networking is all about.
Make sure to gather contact information for everyone who attends and get them added to your newsletter. This way, you can keep them updated on new projects, services, and amenities your space plans to offer.
The Takeaway — How to Make Your Coworking Space a Perfect Place for Digital Marketers
Creating the ideal coworking space for digital marketers isn’t going to be easy. Everyone wants and needs something different. But if you use our list to help improve your facilities and cater to this clientele, you’ll do well.
This crowd rarely strays from products and services they like. Once they find something they like, they stick with it for a long time, which is why attracting them can greatly benefit your business.
We thank you for stopping by and reading today’s post.
