If you're running a communal workspace, it's important to offer a variety of membership options that will appeal to the different types of customers you are targeting. By doing so, you'll not only attract new customers but make more money in the process. In this blog post, we'll discuss ten different types of membership plans that are bound to make you rich. So, if you're looking for some tested ideas, read on!
1. Hot Desk Membership Plan
A hot desk membership plan is probably the most popular option at best coworking spaces. It typically provides access to professional workspaces during business hours without a fixed workstation. The user just takes any available desk. With a hot desk membership, a customer gets access to all the necessary office equipment available in your shared space and Wi-Fi.
Offering a hot desk membership plan you can attract freelancers or entrepreneurs who need a professional workspace on a budget. It is great for people who need to work from different locations or who are in town for a short period of time. With this type of membership, entrepreneurs get a great way to meet new people and expand their professional networks while still preserving utmost flexibility—they can come and go as they please, which makes it easy to fit work into their busy schedules.
The average monthly price for a hot desk in the U.S. is $200 - $600.
2. Dedicated Desk Membership Plan
A dedicated desk membership plan is a type of coworking membership where a customer is assigned a specific desk or workspace within a shared office space. This type of membership is ideal for remote workers or freelancers who need a dedicated workspace to stay productive. Having their own assigned workspace gives entrepreneurs a feel that they come to a personal office. You can also include additional benefits like free coffee, storage and access to meeting rooms and other common areas in your dedicated desk membership plans.
The average monthly price for a dedicated desk charged in the U.S. flexible workspaces is $300 to $700.
Tired of desk booking chaos? Offer your members a self-service platform for easy reservations.
3. Private Office Membership Plan
A private office membership plan is probably the most desired for coworking space owners as it brings much more revenue than any other plan mentioned in this article.
This type of membership gives business owners and teams the privacy and independence of working in their own office, without the hassle and expense of renting and maintaining it. Opting for a private office is a great way for start-ups, small businesses, and medium-sized teams, as well as remote or hybrid employees to get all the benefits of a coworking space without having to share their space with anyone else.
Customers get unlimited access to all the shared amenities and facilities of the coworking space, including conference rooms, event spaces, kitchen, break areas, and more. They can network and collaborate with other members and like-minded professionals.
It’s really difficult to tell the average price of a private office plan. It depends on too many variables such as location, size, amenities, building class, and many others. For instance, it can be as high as $500 to $1,500.
4. Team Membership Plan
The Team Membership Plan is designed to cater to small teams, startups, and businesses seeking a collaborative and flexible workspace. By providing a dedicated team space, shared amenities, event spaces, meeting spaces, networking opportunities, and customizable membership options, you can offer a valuable solution for businesses of all sizes.
To attract teams in your coworking space, provide amenities tailored to their needs, such as whiteboards, projectors, and storage space. Also, think about offering administrative support services, such as handling mail and accepting deliveries on behalf of the team.
The average price for a Team Membership Plan in the US varies depending on the size of the team and the location of the coworking space. However, you can generally expect to charge a premium ($300 to $1,500) compared to individual memberships.
5. Corporate Membership Plan
The Corporate Membership Plan is tailored to meet the evolving needs of large corporations and enterprises. By offering a suite of exclusive benefits, this plan enables you to attract and retain valuable corporate clients.
Imagine providing your corporate clients with private, customizable workspaces that perfectly align with their team dynamics and work styles. These spaces can accommodate teams of varying sizes and preferences, ensuring a productive and comfortable environment. Elevate the experience further by offering high-end amenities and services, such as executive meeting rooms, private conference facilities, and on-site catering options.
To ensure a seamless experience, consider providing dedicated account managers or concierge services. These professionals can address the unique needs of corporate clients, offering personalized support and assistance. Additionally, flexible membership options allow corporations to scale their workspace up or down as their teams grow or shrink, providing the adaptability they require.
Finally, explore opportunities for corporations to enhance their brand visibility within the coworking space. This could include branded signage, event sponsorship, or other promotional activities.
While pricing for a Corporate Membership Plan can vary based on factors such as corporation size, location, and amenities, you can generally expect to charge a premium (typically from $1,000 to $5,000) compared to individual or team memberships. Offering volume discounts for corporations with multiple teams or a large number of employees can further incentivize their participation.
6. Weekender Coworking Space Plan
A weekender plan is good to have among your membership packages to get more traffic on your typically slower days such as Saturdays, Sundays, and business days after 6 pm.
The option is perfect to hook up side-hustlers that are developing their businesses but are not ready to commit to a long-term membership. You can give them access to your shared workspace and all its amenities for a reasonable price, such as $50 - $150 per month. They will have access to all of your common areas, including the kitchen and lounge area, as well as conference rooms. Besides, you can give them discounts on events and workshops. This way, you will craft a convenient and affordable membership for customers that need their best work done on the weekends or during non-peak hours.
7. Night Owl Membership Plan
The Night Owl membership plan is designed to cater to late-night workers, freelancers, and individuals who prefer a quiet and focused environment after traditional business hours. By offering extended 24 access to the shared workspace, discounted rates, and exclusive amenities, you can provide a valuable solution for this specific segment of the market.
Consider offering a discounted rate for the Night Owl membership, perhaps around 20-30% off the standard daily or monthly rate. This can make it more appealing to individuals who only need the space during late-night hours. In the US, coworking spaces typically charge between $50 to $150 per month for a Night Owl membership.
8. Virtual Office Membership Plan
A virtual office membership plan is a great way to give customers the best of both worlds—the convenience of working from home and a professional environment of a coworking space. Simply put, the plan gives members 24 access to shared office space, without the need for a physical office.
The benefits of a virtual office membership for small businesses are plenty. Starters will be able to use coworking space address as their own giving their home business a more professional appearance. They'll also have access to your meeting spaces and common areas, so they can network and collaborate with fellow members. Plus, they'll get all the perks that come with being your regular members, such as discounts on printing services, educational events, and more.
The prices for using a virtual office can vary a lot. This membership can cost as low as $20 or as high as $100. Everything depends on additional services included in the package. For instance, you can upsell business owners with a mailing address, telephone answering, videoconferencing services, and whatnot
9. Community Membership Plan
Not all entrepreneurs are interested in having a workstation in your coworking space. Some people are looking for a community vibe and the possibility to be among the like-minded professionals that you can provide with a community membership plan. This type of membership offers huge value at a low cost. It can include 1 day of hot desk access per month, access to the digital community of your workspace, discounts on meeting room rentals and event tickets.
By providing a community membership plan, you multiply your chances to sign up members that would never do it otherwise.
You can make your community plan a few dollars more expensive than your regular day pass, which we are going to describe in the next section.
10. Day Pass Coworking Space Plan
The day pass plan at a coworking space normally includes access to all the amenities and facilities that regular members enjoy, including high-speed Wi-Fi, printer and scanner access, private phone booths, and communal workstations. A customer with a day pass can also enjoy discounts on events and merchandise from your partner businesses.
A day pass plan is a great way for customers to get access to your coworking space without having to commit to a long-term membership. This type of plan gives the flexibility to use the space when they need it without having to worry about paying for workspaces that they are not using.
This type of plan is perfect for freelancers, remote workers, or anyone who is new to the system of flexible working or who needs to use your amenities only once in a while.
The price for a daily pass at a coworking space may vary from $20 to $50.
How to Manage All Those Membership Packages Without Going Crazy
By now, you should have a pretty good idea of what sorts of membership options your competitors offer. It's time to see which of them will bring in the most money for yourself! But how to manage all those options and stay sane? It shouldn't be a problem to assign and track subscriptions in Google Sheets if you have 10 members. Though, imagine the stress of managing 50+ customers’ plans.
The easiest solution used by best coworking spaces is to implement coworking management software. These systems usually provide an array of tools to automate such tedious and time-consuming processes as subscription management.
With a proper workspace management platform, you assign a membership plan to a member or a company once, and then just forget about it as the system takes care of the rest. It automatically generates recurring bills, sends them to customers on the agreed dates, and collects payments through bank cards such as Visa and Mastercard.
Actually, this is just the tip of the iceberg. With coworking platforms such as Spacebring, you can charge customers' accounts in a click, just like you do with bank cards. I am talking about direct debit transactions when you not only fully automate billing at your communal workspace but save tons of money on bank fees. All of us are aware of the benefits of ACH, SEPA, and Becs low-cost transfers.
Over to You
Coworking space plans can be as varied as the people who use them, but with a bit of thought and some helpful tools, you can successfully manage all those types of subscriptions. What's more, you can completely automate this recurring revenue and even make your plans available for purchase online.
