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The community imperative: next-generation strategy for coworking success
yesterday • Helga Moreno

The community imperative: next-generation strategy for coworking success

What sets the greatest coworking spaces apart from the rest? Most coworking business owners would agree that it’s the community that makes the difference. However, building a tight-knit community in a coworking space is truly challenging. Community expert Simone Franke emphasizes that community marketing is more impactful than any other form of advertising , a point especially relevant for the flexible workspace industry. This isn't just a feel-good statement; it's a financial necessity. As the
3 key strategies you can steal from the Venture X success story
yesterday • Helga Moreno

3 key strategies you can steal from the Venture X success story

The story of Venture X’s global expansion, as shared by Director of Marketing Rubin Beckner, offers a masterclass in scaling a flexible workspace brand without losing local soul. Their " locally owned but internationally connected " philosophy is not a marketing tagline; it is a profound business model blueprint. Here are three highly actionable strategies drawn from their success that any independent operator or small network can immediately adapt to drive their own growth. Strategy 1: The "loc
How to supercharge sales for your coworking space: proven strategies with real-world examples
2 days ago • Helga Moreno

How to supercharge sales for your coworking space: proven strategies with real-world examples

The coworking industry has exploded over the last few years — remote and hybrid work have completely changed how people think about offices. But while the demand for flexible spaces is rising, so is the competition. If you’re managing or marketing a coworking space, you’ve probably realized that just being “nice” or “well-designed” isn’t enough anymore. You need a clear sales strategy — one that not only attracts people to your space but also makes them say, “This is exactly where I need to work
The hybrid playbook: master the market by attracting today's hybrid workers—the human-centric strategy
5 days ago • Helga Moreno

The hybrid playbook: master the market by attracting today's hybrid workers—the human-centric strategy

The traditional 9-to-5 workday is officially obsolete . The majority of professionals are now adopting the hybrid model and have shifted their fundamental approach.  Professionals now prioritizing their controls along with the autonomy over their schedules. Coworking spaces are now a tremendous growth opportunity to increase the revenue streams. The massive cultural changes isn't a challenge but can build strong partnerships. Mastering the balance between office and home can achieve this revolut

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